Thanks to Hazel Edmunds of http://www.adsetsinformationweblog.
She pointed me to Kathryn Greenhill's blog, who in turn was highlighting the work of people at the University of Aukland. Kathryn made a video of Liz Wilkinson talking about a tutorial on how to use the Voyager catalogue, Te Punga. Liz Wilkinson talks about the way in which it was designed (with help of learning and web designers) and the reason why they take the approach of incorporating elements which are graphic-novel-like. Kathryn calls her video Information Literacy: Seven ways to think outside the box and identifies the main headings as: Literacy beyond text; Student centred, not library centred; Outside experts; Involve students; Use students' environments; Learning by doing; Make students feel at home.
The Youtube video is at http://au.youtube.com/watch?v=pMvAfVV41tQ , Kathryn's blog is at http://librariansmatter.com/blog/ and Te Punga is at http://www.library.auckland.ac.nz/instruct/tutorials/voyager/toc.html
The photo is of Christine Bruce and Li Wang, during Christine's visit to Aukland University earlier this year (not connected except as regards information literacy and Aukland University. I am not sure who took the photo.)