Marketing information literacy

There are some PowerPoint presentations mounted from the CAVAL Reference Interest Group conference in November 2006 Getting Your Foot in the Door: Marketing Skills for Liaison and Information Literacy. This was held in Melbourne, Australia. The ppts are:
Angela Bridgland, University of Melbourne: Marketing information literacy: necessity or hype?

Craig Anderson, RMIT: Would you like fries with that? Are liaison librarians really salespeople in disguise?

Jenny Cameron, Victoria University: Keeping your foot in the door: 101 ways to connect with your clients

Carolyn McSwiney, Deakin University: More than meets the eye: Benefits of direct feedback from incoming international students at Deakin University Library.

This conference is at the top of the 2006 CRIG past events page: http://www.caval.edu.au/members/wpr/crig/pa/2006_papers.shtml

Further down the page, by the way, are some audio & ppt files recording four talks at an August 2006 seminar about new technologies (subjects were podcasting, RSS etc.)

Photo by Sheila Webber: St Kilda, Melbourne, Australia, Nov 2005 (taken when Bill Johnston and I were presenting at the previous CRIG annual conference).