An interesting report has just been published by Ofcom (which is a watchdog for the communications industry in the UK) which draws on qualitative research into how UK citizens experience media in their lives. There are views on what types of media they consume (including social media), what types of devices they use etc. The researchers note "further evolution in participants’ social media use": for example, discerning use of a range of social media, and greater awareness of privacy issues (especially amongst young people). As with other recent studies, there is a trend towards discovering other information and channels (youtube videos, news etc.) via links on social media. Another thing which caught my eye was a disenchantment with tablets (finding smart phones more convenient for recreational use, and laptops more practical and efficient for homework etc.)
Ofcom. (2016).
Media lives 2015: a qualitative study. http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/medialives11/media_lives_2015_summary.pdf
Photo by Sheila webber: marsh marigolds, February 2016
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