Biometric tools for holiday planning #ecil2018

Justyna Jasiewicz presented on a research project informed by Jan van Dijk’s “access to new media” model. Biometric tools are used Information science research to investigate reading patterns, information retrieval, evaluation of online services, neuro-physiological processing. This research used a Behavioral experiment using biometric methods (eye tracking and face tracking), combined with observation and individual interviews to investigate holiday planing. The research aimed to discover if participants paid attention to opinions and ratings, and which opinions attracted their attention, and whether they evaluated the authenticity or reliability of reviewers. Participants were invited to plan a trip to a particular location, and invite their friends on social media. The results showed that older participants paid more attention to reviews and read longer reviews than younger participants, and all participants paid little attention to the profile of reviewers.