Marketing libraries (with cats)

The excuse for this post is one of the (open access) articles in the new issue of Marketing Libraries Journal (Volume 2, Issue 1, Summer 2018) that is related to teaching information literacy http://journal.marketinglibraries.org/currentissue.html
- Hooking your Audience: Tailored Instruction Marketing by Karen Doster-Greenleaf and Amy Stalker. "In 2016, Georgia State University Library, Dunwoody Campus, adopted a new approach toward faculty outreach via a liaison program. ...This article outlines strategic development of the marketing plan, the most successful tactics, and recommendations for promotional materials, overall impact, and future directions."
However, I must admit that the article that first caught my eye was:
- Ask a Catbrarian: Marketing Library Services Using a Cat by Teagan Eastman, Jennifer Saulnier, and Kati Richardson. "This case study aims to describe how employees at the University of Illinois at Urbana-Champaign’s Undergraduate Library (UGL) utilized a cat mascot as part of a marketing campaign to promote awareness of library resources and services and to overcome undergraduate students’ library anxiety. The authors describe how the idea of a cat mascot emerged, how librarians determined campaign objectives, and the process they undertook for developing videos, social media posts, events and displays for the campaign."
I have embedded the video about Uggles the catbrarian, below.