Today the IFLA SET conference started with a talk from IFLA President Barbara Lison on The Art of Being a Leader. She started by stating her belief in the value for learning and professional development. She then presented a professional motto for a library leader "the library is you", and stated that leadership needed personality and skills. Lison reminded us that people form opinions very quickly when they first see you. This led to her saying that we need to think about what impression we make on others, and then an interesting conversation amongst participants about whether or not people cared about what impression they made and issues such as stereotyping. Lison also presented some statistics that, in terms of being perceived of being capable, that it was based: 30% on your work, 30% on presentation of self; 30% of being seen to do a good job, and 10% on what you are saying and doing. Lison went on to talk about personality (which she saw as consisting of assets, values and image), and how you need to be aware of it and reflect whether you want to change it. This led to the idea of personal branding, which you can strengthen through listing (your assets etc.), auditing, choosing an accountability partner, creating a tagline for your brand, designing an action plan, and ask yourself questions. Lison advocated: having a clear focus and goals; developing critical self-awareness; being consistent in your branding; being clear; being ready to fail and show weakness; creating a positive impact (since one creates an impact whether or not you want to); following a successful example; being likeable not liked; having more questions than answers; build relationships. Lison also listed skills for successful leadership such as social competence, belief in oneself, consistency, empathy.After the talk there was a lively discussion on topics such as finding your voice, and presenting your case
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