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Tuesday, August 30, 2022

UK's Media Literacy Programme Fund call for proposals

There is a call, closing 19 September 2022, for applications to the UK Government's (Department for Digital, Culture, Media & Sport) Media Literacy Programme Fund. It is aimed at "organisations undertaking media literacy activity that tackles the media literacy challenges in the Online Media Literacy Strategy."
The interventions have to be with populations in England.
I think I mentioned before that the Strategy did not take proper account of the work that libraries already do in this area, but libraries should certainly qualify.
"In year 1 of the fund, we are inviting bids for projects that meet one or more of the following strategic priorities: vulnerable users: providing support to vulnerable users who are currently underserved by media literacy initiatives; evaluation: implementing new or robust approaches to evaluation that improves understanding of the effectiveness of media literacy interventions; misinformation and disinformation: undertake activity to effectively build audience resilience to misinformation and disinformation"
"The fund is open to proposals for a wide range of media literacy interventions. This could include, but is not limited to: traditional educational interventions; upskilling professionals or other actors to support those they work with (i.e. train-the-trainer); tech-based solutions; awareness campaigns; evaluation of existing media literacy initiatives. The fund will welcome proposals for new and innovative activity, and activity that builds on existing media literacy work that has been proven to be effective. Rigorous evaluation of the effectiveness of projects will be a key requirement for funding."
More information at https://www.gov.uk/guidance/media-literacy-programme-fund
Photo by Sheila Webber: Warning, August 2022

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