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Friday, February 17, 2023

Making Sense of Media’s Evaluation Toolkit

Ofcom's media literacy effort (Badged as Making Sense of Media) has commissioned and launched a guide to evaluating media literacy initiatives: a guide which can also be useful for evaluation of information literacy teaching and projects. This is Making Sense of Media’s Evaluation Toolkit "a series of how-to guides for planning and carrying out an evaluation of a media literacy intervention."
Accompanying the main document are: a glossary; an evaluation framework template; some "Top tips: Interviews and focus groups" and "Top tips: Surveys and quizzes"; as well as an annotated list of media literacy research articles and reports (2019-to date) and list of "Media literacy initiatives". What is lacking is reference to ML/IL initiatives from libraries, and I assume that they will welcome further suggestions.
Go to https://www.ofcom.org.uk/research-and-data/media-literacy-research/approach/evaluate/toolkit

Photo by Sheila Webber: winter fare at the farmers' market, February 2023

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