Thanks to Chris Armstrong for alerting me to this article (the journal is priced)
Nijboer, J. and Hammelburg, E. (2010) "Extending media literacy: a new direction for libraries." New library world, 111 (1/2), 36-45. The abstract is here.
Photo by Sheila Webber: 21st century Moscow: the Lubianka building next to a huge advert for Elle fashion magazine in knowing "revolutionary" style, December 2009 (click on photo to see larger version)