Social media corporate curricula for digital literacy

An interesting article from one of my colleagues, in which he and his co-author critically examine the ready-made digital literacy lesson plans that big corporates (including tech companies like Meta and Google) produce for schools, parents etc. 
Docherty, N. & Barragán, M.V. (2026). Civilizing users through social media corporate curricula. International Journal of Cultural Studies. Early online publication. (open access) https://doi.org/10.1177/13678779261425695 
Abstract: "The psychological, political and social risks of social media are commonly up for debate. In response, social media companies are producing free to access lesson plans, tool-kits, and other pedagogical materials that seek to educate users about responsible social media use. Through a document analysis of such resources released by Meta, including Facebook's Get Digital literacy campaign and Instagram's Community Programs and Guides, we show how the social media corporate curriculum invites learners to interpret, discuss, and act upon the problems of social media as if they were an individual issue. We argue that this not only entrenches neoliberalized values of personal resilience but also functions, following Norbert Elias, to civilize the user through the cultivation of manners, morals, and codes of digital conduct. We close by highlighting the contingency of such an arrangement, offering alternative pedagogical approaches that do not reproduce these universalizing effects." 
Photo by Sheila Webber: white cherry blossom and spring leaves, April 2026