A useful post from Brian Kelly on using social media for your academic research http://ukwebfocus.wordpress.com/2013/12/18/using-social-media-to-enhance-your-research-activities-workshop/. It particularly appeals as he's talking about a presentation he gave to the DAAD conference (Deutscher Akademische Austausch Dienst), which I remember from my days as a Germanistin (I studied German for my BA). This is the presentation he gave:
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