There is a new batch of research studies from Ofcom, the United Kingdom's communications watchdog that also has responsibility for Media Literacy. These are high quality quantative and qualitative research reports that are published annually.
The participants are all UK residents.
- Adults media literacy research (quantative data on use of digital media, there is a dashboard that you can use) https://www.ofcom.org.uk/media-use-and-attitudes/media-habits-adults/adults-media-use-and-attitudes
- Adults Media Lives (qualitative study: they interview "a panel of 20 people who represent a broad cross-section of the UK population" most of whom have been participating in this annual study for 15 years) https://www.ofcom.org.uk/media-use-and-attitudes/media-habits-adults/media-lives
- Children's media literacy research (children = below 18 years: quantative data on use of digital media, there is a dashboard that you can use) https://www.ofcom.org.uk/media-use-and-attitudes/media-habits-children/children-and-parents-media-use-and-attitudes-report-2025
- Children's Media Lives (qualitative study: started in 2014 "a longitudinal study tracking the media behaviours, experiences and attitudes of a group of children aged between eight and 17, from all over the UK and with a variety of backgrounds.) One snippet about the type of media they consume "Children's feeds were dominated by short, loud, fastpaced and contextless videos." https://www.ofcom.org.uk/media-use-and-attitudes/media-habits-children/childrens-media-lives
Photo by Sheila Webber: crab apple blossom, April 2025
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