Just published, a new study "We reviewed seven recent studies — several never before released — about young children and their ownership and use of media. By focusing on very young children and analyzing multiple studies over time, we were able to arrive at a new, balanced portrait of children’s media habits. We also introduce portraits of children’s digital media use from a smaller qualitative study conducted by the Joan Ganz Cooney Center to add some tint and texture to the quantitative findings." Note that the study was co-sponsored by the Sesame Workshop, so the Workshop's activities are mentioned more than once.
Gutnick, A.L. et al. (2011) Always Connected: The new digitial media habits of young children. The Joan Ganz Cooney Center. http://joanganzcooneycenter.org/upload_kits/alwaysconnected_final.pdf
Photo by Sheila Webber: Blossom on the old wall (photoshopped), Blackheath, March 2011.
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Apologies if I endup dupliating agian. More details of our expereinces re: market intelligence literacy can be found in the following article http://www.sconul.ac.uk/publications/newsletter/50/25.pdf
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