The next session at the European Media Literacy Week conference is Testimonials from inspiring media literacy projects and initiatives.
Cecilia Roos (Head of Strategy) and Gabriella Thinsz, Head of Content, Swedish Educational Broadcasting Company (UR) https://www.ur.se/about-ur talked about their educational mission (creating educational media for those at primary to university level). They felt they could be "a counterwight to false information". They also talked about the importance of transparency (a word that has come up a lot today). An example was a weekly (Friday) news programme aimed at 8-12 year olds, where they extended the programme for a few minutes to give the young audience a chance to ask questions about the process of interviewing and news production at the end.
Žarko Čižmar (Director, Telecentar) emphasised the need for media literacy education and talked about the "media lab" concept which was project based education, needing teachers who are able to facilitate. They also have a project "In search of Truth", which uses digital storytelling, focusing on difficult questions - this is the Telecentar website http://telecentar.com.hr/
Christian Radler (Head of Research and Development, ARD) had to improvise, since they couldn't find the powerpoint he'd provided. He talked about a data journalism project, creating engaging data visualisations about climate change (with a focus on the question - if it isn't stopped, how hot will it be in 2080?).
"How in the world can we make the European Union more relatable" is the question they are focussing on now - it is a multilanguage project that should be online before the European elections in May (a pity this wasn't achieved 3 years ago....)
Pavel Pavlov of Hyperaspect was next up. They are developing a system for media monitoring and gave some examples of what they can map.
Finally a Masters student and a new journalist (I won't try and guess their names from having heard them briefly) talked about testing out some tools. They were part of a group of about 30 young people, some of whom were reporting on the conference, some of whom were using a particular tool to create content etc. A group was working with Truly Media (pictured above), a tool made for collaborative work, to examine content to see whether it could be verified.
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