Ofcom is a UK official agency with the remit to be a "watchdog" as the communications industry, and they have taken up Media Literacy as part of their remit. They have recently published a survey (interviews with 3,200 British adults) which investigated various questions to do with use of the media and perceptions about the media (e.g. trust, knowledge of regulation). It is quite a substantial survey. The survey deliberately boosted the numbers from Scotland, Wales and Northern Ireland, from those with disabilities, and from those in ethnic minority groups. Otherwise it was a quota sample related to the UK's 2001 census. The media in question are: TV, radio, the internet, mobile phones, and "news" (which is the only place where newpapers come in).
Ofcom. (2006) Media Literacy audit: Report on adult media literacy. Ofcom.
http://www.ofcom.org.uk/advice/media_literacy/
medlitpub/medlitpubrss/medialit_audit/
No comments:
Post a Comment