Sunday, September 02, 2007

Social networking

Thanks to Gerry McKiernan for alerting me to a report published in April by Forrester research which they did for MySpace. It was a market research survey carried out in the USA and asked about types of media/entertainment/communication devices used, how people felt about MySpace in particular. It being commissioned by MySpace you don't find out what people think specifically e.g. of Facebook ;-) The research included asking people to do collages representing their feelings about life with/without MySpace and asking them about brands (some people want companies like Nike to be their Friends .... hmm)
Fox Interactive (2007) Never ending friending: a journey into social networking.
(there IS that typo in the web address - frieding - BTW)

Photo by Sheila Webber: Peveril Castle, Peak District, August 2007.

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