Frank Baker's media literacy word of the week is an interesting idea. He says "Each week, I tweet and post on Facebook a word (or phrase) that 21st century students should know and understand. (You don’t have to use THIS week’s word—pick one from the growing list.) I recommend that educators ask students to locate a news story which uses that word/phrase; be sure they understand its meaning and be aware of the word/phrase when they encounter it in the news or popular culture".
The word (or rather, phrase) for this week is “Native Advertising”